Get your copy right – whether that’s for your blog, website or social media posts – and you enhance your reputation.
By contrast, badly written copy – wrong tone, wrong message, poor grammar and spelling – has the opposite effect.
At Word Worker, we write copy which hits home with your target audience. We adapt the style to suit your business’s personality, whether you want to come across as friendly but professional, more formal, or youthful and edgy.
Every business should think about entering an award. It’s a great way to look back and celebrate your successes, and if you are a finalist or a winner, it is a fantastic PR opportunity. But it all starts with a well-written entry.
We write blogs which help with your SEO and get your website found by Google. Once your visitors have landed, our engaging copy will keep them reading, pique their interest and encourage them to buy.
Case studies are a golden opportunity to tell stories which showcase the great work you have done, and how you have helped your clients. We write case studies the reader can identify with, encouraging them to become your customers.
Content marketing, like blogs, is a tool for showcasing your products and services in a way that interests the reader and isn’t an out-and-out advert for what you do. We can help by writing interesting and engaging copy.
Your team are your biggest asset, so it’s vital that you keep them in the loop and ensure they are on message with customers, stakeholders and each other. We write targeted internal comms which help engender a team atmosphere and support your brand.
Written communications with customers or would-be customers – be that newsletters, brochures,
sales material or even humble emails – should deliver your marketing messages in an engaging and inspiring way. If you’re not sure how, ask us to help.
As part of our public relations service, we write and issue news-style press releases which attract the attention of the right journalists in online, offline and broadcast media, gaining you editorial coverage which is picked up by your target audience.
If you don’t have time for Twitter, Facebook or LinkedIn updates, why not let us write them for you? We write engaging social media posts to point your audience to your website, blogs, services or landing pages.
Copy on your website should be engaging for visitors, while encouraging them to buy. But because the text needs to focus on the benefits of your services, and not the features, it can be difficult to get right. We can help.
"Extremely knowledgeable and helpful, Jo was able to turn corporate copy into far more engaging and friendly, which will help refresh our brand and be used across all communications. Will definitely be using Jo again soon"
Want to talk about raising brand awareness? We’d love to chat