Having a good reputation is key to gaining sales and growing your business.
Good news stories in the media – whether that is local, national or trade press, online, offline and broadcast – will raise your profile and increase your client base.
At Word Worker, we are experts at drawing out those good news stories and getting them placed in the media. As former journalists, we know the angles reporters are looking for. So, if you are sitting on a great story – such as an anniversary for your business, relocation, new staff, new product, an award win – then we can help you tell the world about it.
We write and issue news-style press releases, which get the attention of the right journalists in online, offline and broadcast media, gaining you editorial coverage which is picked up by your target audience.
We work with you to devise a comprehensive PR plan which dovetails with your marketing strategy, and guides your PR activity throughout the year, raising your profile and gaining your business the attention it deserves.
If you need to keep something out of the media, or some bad news has been published, we can advise you on PR crisis management – what to say, what not to say, and when to say it, so helping you to minimise any negative impact.
"Working with an experienced and deeply knowledgeable PR expert like Jo is a pleasure. Her ability to align her journalism with her customer’s key target audiences and business objectives, and make suggestions for the best placement of articles, is a highly-prized skill.”
Want to talk about raising brand awareness? We’d love to chat