Product Descriptions

Quality writing productDo you have an ecommerce site?

Do you struggle to write engaging product descriptions that help your sales?

Wondering how to engage your audience through quality product descriptions?

We can help. Our product descriptions raise the game when it comes to ecommerce sites, creating an emotional response in your customers so they are more likely to buy, return and recommend.

How we work

We love writing product descriptions. Wherever there is the opportunity for a little artistic licence, where we can raise the copy from dull to dynamic, we will.

Here are a few examples:

Are you selling kitchen equipment? Then you’re not selling knives and utensils, you’re giving your customers a dream of becoming a future Masterchef – and our copy will help sell that dream.

Do you retail products for use outdoors? Then you’re selling the dream of a night under the stars or the chance to become the next Bear Grylls, and our copy will enhance this.

Our product descriptions:

  • Tell a story, that your customers identify with
  • Evoke an emotion in your customers
  • Encourage visitors to buy
  • Build brand loyalty and promote referrals from your existing customers

We write product descriptions for businesses with ecommerce sites across the UK, including luxury gifting, beauty, travel and homeware.

If you would like to talk about product descriptions for you website, please get in touch.

"Jo has been amazing with the Farrar & Tanner product descriptions. She always manages to capture our tone of voice whilst highlighting the important features of the products. She is super easy to work with, great communication, and always delivers the content before the deadline. Would recommend her to anyone looking to spice up their website with great product descriptions"

Georgina McDonald, Senior Marketing Executive, Farrar & Tanner

Want to talk about raising brand awareness? We’d love to chat