Using national events for PR

Using national events for PR

National events can be a great peg to hang a press release on. Our client, Optimum Professional Services, ran an event to tie in with the Budget and we got some excellent coverage, as well as promoting them as the experts in their field. Word Worker press release:...
Don’t miss the boat with your press release

Don’t miss the boat with your press release

Imagine writing a press release which focused on your Christmas products. You were sure it was the best press release you’d ever penned – newsy, covered all the necessary information, included a great photo – but it fell on deaf ears. This great press release...
Christmas is coming – so PR is getting fat!

Christmas is coming – so PR is getting fat!

  It’s not always easy to think of new and creative ways to gain publicity for your business. If you’ve no obvious innovations to shout about, or other milestones which would make the basis of a good press release, you could be left scratching your head. But if...
Twitter: the long and the short of it

Twitter: the long and the short of it

Twitter has doubled is character count – and halved the fun I’m rather disappointed with Twitter. Although not an overly frequent visitor to the Twitter-sphere (at least by some people’s standards,) I did enjoy the challenge of getting my message into 140 characters....