ChatGPT – friend or foe? I have to ask myself this question because, after all, much of my business time is devoted to writing copy for my clients – blogs, websites, newsletters and social media posts. In fact, any marketing material that gets them noticed by...
Do you struggle to find time to write a blog? Do you lack inspiration? Are you worried your writing skills will let you down? Maybe a mix of all three? These are the three questions we posed recently when we ran a poll on LinkedIn to find out why so many people either...
When you’re looking for opportunities to raise the profile of your business, one golden rule is to look beyond the metaphorical four walls of your organisation. Certainly, you would hope to find many good news stories worthy of media attention from within your...
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