Swindon business group’s novel way to boost holiday reading

Short of holiday reading? Networking group Swindon Business Village asked what its members were reading, and we bagged some PR for them by turning the results of the research into a press release.

Swindon business people short of holiday reading can turn to a popular networking group for some handy recommendations.

Because the regulars at Thursday breakfast networking group Swindon Business Village have put their heads together and come up with a reading list comprising recommendations for business-related books as well as a fiction.

From travelogues to business advice, from thrillers to Dr Seuss, all the recommendations have one thing in common – they are good reads, and accessible to all business people, regardless of the sector they work in.

“Gathering these recommendations has been a fun way to get to know members of the Business Village better as well as providing an insight into their passions and fields of expertise,” said Shirley Hensher, of The Change Agent Ltd, who came up with the idea.

“Such a diverse range of titles proves what an interesting and stimulating group the Business Village is.”

Jo Smyth, who runs PR and copywriter consultancy Word Worker, and is administrator for Business Village, added: “Having suggestions for accessible business related books is especially useful – there can be no better recommendation on a particular area than from an expert in that field.”

The full reading list can be found on the Swindon Business Village website There are also plans in the pipeline to set up a Swindon Business Village book club.

Business Village meets each Thursday for breakfast and networking at The Campanile Hotel, on the Delta Business Park, Swindon, from 7.30-9am.

The meetings have a mix of presentations, referrals and business problem-solving. The group charges no membership fee, just £10 per visit, and all are welcome. Book here. The group will be taking a break during August – a chance to catch up on some reading!