Copywriting tips: getting the tone right for your business

Copywriting tips: getting the tone right for your business

Copywriting is about so much more than grammar, spelling and punctuation. It’s also about writing copy that matches your business, whether that is (to use a fashion analogy) suited and booted, smart casual, or laid back and relaxed. Which is why we were very surprised...
Business networking disruptor celebrates first anniversary

Business networking disruptor celebrates first anniversary

Client news: a first anniversary and going nationwide are two great reasons for creating some PR noise and bagging coverage in the media A revolutionary business networking organisation, which has proved a sector disruptor, has gone nationwide. The Cobra Club was born...
Piggybacking, newsjacking and public relations

Piggybacking, newsjacking and public relations

When you’re looking for opportunities to raise the profile of your business, one golden rule is to look beyond the metaphorical four walls of your organisation. Certainly, you would hope to find many good news stories worthy of media attention from within your...