Have you noticed how records make headlines? Not the vinyl disc sort – interesting as these are, and we used this as an excuse to pop up a photo of an LP.
No, we’re talking about the Roy Castle variety, he of Record Breakers fame.
Breaking records makes the headlines and never more so, it seems, than when it comes to the weather.
Don’t we love a weather headline? Hottest summer on record, coldest winter on record, wettest, windiest, snowiest…. and with climate change, the chances of having record-breaking weather are only increasing.
Sports coverage abounds with records. Noteworthy ones, such as “the world’s fastest… etc”; less noteworthy ones, such as “the biggest ever crowd…etc”.
But this blog isn’t about global warming, or the weather, or sport, or even the lovely Roy Castle. It’s about records and how pinning some news on a record gives you a good chance of getting some publicity.
Turning your record into a PR advantage
The media loves a story that is centred around a record. That’s because it makes a good hook to hang a story on.
Saying “it’s hot” is dull. Saying “It’s record-breaking hot weather” is interesting.
You can apply this methodology to your business’s PR. When you write a press release, make sure you start off with an interesting hook for the story.
For example, maybe you have experienced a record-breaking turnover. Perhaps your profits are the best ever. Have you staff recorded their most successful fundraising haul for your company’s favoured charity?
Expanding on this theme, firsts also make the basis of a great press release. Do any of these apply to your business or organisation:
- First in a competition
- First accreditation for ISO
- First new appointment to your Board
- First new outlet opened
In summary, breaking records and doing something ‘new’ that is also newsworthy are good angles that will increase your chances of attracting the media.
For a chat about PR and how it can help your business, or to talk through some ideas for press releases, please get in touch with Jo Smyth, of Word Worker.