OK, this one’s a bit harder to answer: hands up who enjoys blogging regularly. That’s a bit trickier. Because to keep up a blog, on a regular basis, takes time, commitment, inspiration, and dedication – and, heaven knows, we all fall short of at least one of those from time to time.
So, now we’re into 2019 (who else feels it’s been January for ages already?) why not take the opportunity to turn over a new leaf, and reboot your blog; and don’t just reboot it, make a plan to write at least one blog a month for the next year. That’s 12 – shouldn’t be too difficult should it?
12 tips for blog writing for 2019
If you write your own blog, here are some tips on how to get it right, and – importantly – how to keep the momentum up for the year and beyond.
- Go through the calendar of events for the year, looking for inspirational topics. There’s so much to choose from; coming up we have Shrove Tuesday and (dare we mention it) Brexit. Then there’s Easter, school summer holidays, the Budget in November, then Christmas; and there are many more, which could be relevant to your sector. For example, Dementia Action Week in May, British Food Fortnight and our personal favourite, Talk Like a Pirate Day. You can find more at this awareness days website.
- Think about your target market. Who are they? What interests them? Then direct your copy towards them. Blogs with information giveaways – hints, tips, dos and don’ts – that demonstrate your expertise are likely to prove popular.
- Draw up a plan for each topic, and have a back-up idea in case you struggle with your first.
- Try to theme the blogs, so they fit in with your marketing plans and campaigns. You might try linking two or three together in a series, to pique your readers’ interest so they will come back for more.
- Put a blog writing day or half-day in your diary, at least two weeks before you plan to post it. Treat it as you would any other deadline – in other words, take it seriously and stick to it.
- When you do sit down and put finger to keyboard, don’t worry about writing reams. Try to aim for at least 300 words (the Google bots like this for ranking purposes) but short and sweet it always better than long and rambling.
- If you are in full flow, don’t stop to go back and correct typos etc, or you’ll interrupt your stream of thought. Do that at the end.
- If you have a blank, or writer’s block, stop for a while and do something else. Then go back to your blog and try again – but don’t give up. Remember your plan and the deadlines.
- Have an eye-catching headline, cracking intro and use sub-headings and bullet points. This makes reading on screen easier. Don’t forget your key words, for SEO purposes.
- Include hyperlinks. These should be a mix of internal links to other pages on your site, and also external links. Google approves of these.
- Have a call to action, so the reader knows what to do next. That might be to visit another page on your site, look at your services, give you a call or drop you an email.
- Have a cooling off period of a day or two before you post it, and read it with a fresh pair of eyes before it goes live. This way, you are more likely to spot those pesky typos.
Here at Word Worker we blog for ourselves, and we love to blog even more for our clients – it saves them the time and hassle of writing. We work together to come up with the ideas, we write the copy, they tweak it and sign it off, and we post it – while they get on with running their own businesses.
If you’d like help with your blogging, on a regular or occasional basis, please get in touch with Word Worker for a no obligation chat.