Christmas is coming – so PR is getting fat!

Christmas is coming – so PR is getting fat!

  It’s not always easy to think of new and creative ways to gain publicity for your business. If you’ve no obvious innovations to shout about, or other milestones which would make the basis of a good press release, you could be left scratching your head. But if...
Getting to know journalists will help with your PR

Getting to know journalists will help with your PR

Part and parcel of doing business is networking, and using your contacts to further your aims. The same is true of how we treat journalists – we need to get to know them, nurture that relationship and hopefully they’ll give us some help. The problem is, people don’t...