Copywriting tips: getting the tone right for your business

Copywriting tips: getting the tone right for your business

Copywriting is about so much more than grammar, spelling and punctuation. It’s also about writing copy that matches your business, whether that is (to use a fashion analogy) suited and booted, smart casual, or laid back and relaxed. Which is why we were very surprised...
Don’t miss the boat with your press release

Don’t miss the boat with your press release

Imagine writing a press release which focused on your Christmas products. You were sure it was the best press release you’d ever penned – newsy, covered all the necessary information, included a great photo – but it fell on deaf ears. This great press release...
Christmas is coming – so PR is getting fat!

Christmas is coming – so PR is getting fat!

  It’s not always easy to think of new and creative ways to gain publicity for your business. If you’ve no obvious innovations to shout about, or other milestones which would make the basis of a good press release, you could be left scratching your head. But if...