ChatGPT – friend or foe? I have to ask myself this question because, after all, much of my business time is devoted to writing copy for my clients – blogs, websites, newsletters and social media posts. In fact, any marketing material that gets them noticed by...
This week Ovo Energy found itself in hot water, and rightly so, for sending out a quite extraordinary marketing message to its clients. Ovo crassly advised its customers to keep warm by cuddling their pets and eating porridge. With the nation facing massive rises in...
Do you struggle to find time to write a blog? Do you lack inspiration? Are you worried your writing skills will let you down? Maybe a mix of all three? These are the three questions we posed recently when we ran a poll on LinkedIn to find out why so many people either...
We hate to mention the C word in September, but in the world of the media Christmas deadlines are already looming, and journalists are looking for relevant stories. If you have a product you think would be great for a gift guide, now is the time to make your move and...
You may have a really great story you want to share in the media, but – a little like getting to the MD of a company, or seeing a consultant – you have to get past the gatekeeper. And in the world of PR, the gatekeepers are journalists who you want to entice into...
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