Why a new pencil case is like a PR plan

I’ve not owned a pencil case since I left university, and I realise I’ve missed having one. This new one, I spotted while queuing in the Post Office and it set me back the grand sum on £1.99 – money very well spent. An excellent example, too, of a successful upsell by the Post Office, […]

Give your writing a cooling off period

When you’re copywriting, it’s an idea to distance yourself for a short time, so that when you go back to it you do so with a fresh pair of eyes – and can proofread it more accurately. Some time ago, while shopping with my children, I saw a scarf I liked in a clothes shop. […]

Business networking: what’s all that about?

Word Worker blog: this appeared first on Born Again Swindondian Ask a non-business owner what marketing is and they’ll probably reply “advertising”. Or, if you’re lucky, “sponsorship and advertising”. Of course, advertising and sponsorship can and do form part of a marketing plan. But one very important element of business marketing, particularly for business owners […]