Copywriting tips: getting the tone right for your business

Copywriting tips: getting the tone right for your business

Copywriting is about so much more than grammar, spelling and punctuation. It’s also about writing copy that matches your business, whether that is (to use a fashion analogy) suited and booted, smart casual, or laid back and relaxed. Which is why we were very surprised...
Twitter: the long and the short of it

Twitter: the long and the short of it

Twitter has doubled is character count – and halved the fun I’m rather disappointed with Twitter. Although not an overly frequent visitor to the Twitter-sphere (at least by some people’s standards,) I did enjoy the challenge of getting my message into 140 characters....