Trade press is often forgotten by businesses, whose first thought, when it comes to PR, is “get me in the papers”.
And, of course, gaining coverage in the papers or media outlets which are read by potential customers is a priority. But there is a point to publicity in the trade press too.
Coverage in the trade press adds credibility to businesses, which will be positioning themselves as experts in their field. They are getting in front of their peers and competitors, showing off the great work they do. And, of course, any online coverage is helpful for SEO.
At Word Worker, we always consider our clients’ trade press. We’ve had success in getting coverage for our recruitment company clients in Onrec and Recruitment International. Our client who runs a homecare business is regularly featured in the likes of Care Industry News.
One of our clients, an automotive learning and development agency, now provides a monthly feature to its main trade press, IMI magazine.
If you Google the names of our clients, links will appear to the coverage in their online trade press, speaking volumes about their place within their sector.
If you would like to talk about your trade press – or perhaps you are not sure which are the main outlets for your industry’s news – please get in touch.