Are you wondering how and where to get your press releases published, or how to write them in a way that attracts the attention of journalists? Or do you find writing copy a struggle, which means your blog is gathering dust and your website text is crying out for a refresh? These Spotlight sessions will focus on PR – planning a campaign and putting it into action – and on copywriting, everything from blogs to social media posts. All a key part of getting your brand known and respected.
Objectives of the session:
To support new and growing businesses with:
1. PR strategy, focusing on getting coverage in the media / press release writing
2. Copywriting, with a focus on understanding the audience, pitching, copy tone and the importance of good spelling and grammar.
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