Why a new pencil case is like a PR plan

I’ve not owned a pencil case since I left university, and I realise I’ve missed having one. This new one, I spotted while queuing in the Post Office and it set me back the grand sum on £1.99 – money very well spent. An excellent example, too, of a successful upsell by the Post Office, […]

A blog is for life – not just for Christmas

Visiting a new client this week, they confessed they’d taken down their blog because they’d not been able to keep it up-to-date. Rather than get cracking on blogging, and popping some fresh copy on their website (and Google, as we all know, loves fresh copy) they took the blog down completely. I thought this was […]

A growing business is great for PR

Our client, Optimum Professional Services, is growing its team, which is good news for the business and also the great basis of a press release. Professional services firm expands legal and accountancy teams A new accounts director is among a trio of staff to join the expanding team at Swindon-based Optimum Professional Services. Accountant Michael […]

Using national events for PR

National events can be a great peg to hang a press release on. Our client, Optimum Professional Services, ran an event to tie in with the Budget and we got some excellent coverage, as well as promoting them as the experts in their field. Word Worker press release: Help businesses and homeowners, Chancellor is urged […]