Why a new pencil case is like a PR plan

I’ve not owned a pencil case since I left university, and I realise I’ve missed having one. This new one, I spotted while queuing in the Post Office and it set me back the grand sum on £1.99 – money very well spent. An excellent example, too, of a successful upsell by the Post Office, as I’d only gone in for stamps.

It’s slim, fits in my handbag, and is a purpose-built receptacle for the dozens of pens I have, loitering loosely in the murky depths of said bag.

So why does my new pencil case remind me of a PR plan? Well, it fits the criteria for a successful PR plan because:

  1. It’s fit for purpose – it may not be a ‘tin’ pencil case, but it ‘does what is says on the tin’
  2. Everything is in one place – easy to find, and sorted tidily
  3. It’s attention-grabbing – who wouldn’t like a pencil case that has a nautical theme, adorned with crabs and tillers?

This may be a tenuous link and possibly little more than an excuse to get a photo of my new pencil case into a blog, but there is a serious point: PR plans need planning carefully, they have to have a point, they must be organised, and they need that wow factor that will attract the media and, therefore, the audience you are seeking to reach.

Incidentally, here’s a fun fact: the first patent for the pencil case was placed in the United States in 1946 by Verona Pearl Amoth. They were made of metal and only really available to the wealthy who could afford them. Things have come on somewhat, and now they are an essential school item and far more affordable.

If you’d like help with some PR planning on a consultancy basis or with some practical help where we roll our sleeves up and get stuck in, please get in touch with Word Worker. We will have our pencils sharpened and at the ready.