Picture this … how photos enhance your PR

It’s often been said that a picture paints a thousand words and this couldn’t be more true of articles in the press and online media.

A long script of words is not appealing to the eye. Add in a photo, cut the word count and you’re far more likely to get an audience.

How often have you turned the pages of a newspaper or magazine and read first the story accompanied by photo? Or at least scanned it. It’s the first thing that catches your eye.

If you tweet or used any other social media like Facebook you’re probably more attracted to words with a decent photo attached. It’s great to see the person behind the tweet and the real ‘face’ of the Facebook page.

So when you submit a blog, press release or article, for either on or off-line, always try to include a photo.

When submitting text to the press, your story is likely to bag more space on the page if it has a good photo with it.

Home-taken digital snaps are OK for social media, but for newspapers and magazines it’s far better to hire a professional. This needn’t be expensive and you could end up with a quality library of photos for your company’s own literature as well as for submission with press releases.

At Word Worker, we work with excellent photographers who will take the right photos to enhance your press releases, literature and websites while we provide the perfect copy to go with them. For more details, please get in touch.