Keeping communications consistent and continuous is important for any organisation. If there is a lull, as often happens if a comms director or manager leaves, effective communications fall by the wayside and your clients, staff, suppliers and stakeholders may wonder what’s happened. Your Facebook, Twitter and LinkedIn accounts get dusty, your PR and marketing is on hold, and in the meantime there is a risk your contacts will go elsewhere.
At Word Worker, we’re very good at picking up the reins and acting as an effective, interim communications manager for organisations which have a temporary need.
We did just this for Carer Support Wiltshire, the charity based in Trowbridge which supports the many thousands of unpaid carers in the county.
We filled the two-month gap while CSW recruited a new communications manager. We handled all their social media, with updates several times a day; we issued a number of press releases and gained extensive coverage in the media; we managed the PR campaign around national Carers’ Rights day, arranging five interviews – one a day – with a different carer, broadcast on BBC Wiltshire; and we wrote the weekly newsletter to carers and fortnightly staff newsletter.
If you have a short-term need for communications management, or if you need ongoing or ad hoc support for your own comms team, please get in touch.